Module number
A201
|
Name of the Module
Globalisation
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 1
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Globalisation of economy
·
Changing the economic structure of
society
·
Conditions for growth and
knowledge-based work
·
Globalisation of labour
·
Employment society vs. consumption
society
·
Information and knowledge as
drivers
·
Globalisation of ecology
·
Economy and ecology
·
Linking nature, economy, society
and social norms
·
Shaping an ecological future
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A202
|
Name of the Module
Strategic Management
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 1
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical background.
Based on the insights gained in the module the participants learn to prepare
strategic decisions and to design their implementation within the framework
of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Global integration
·
Companies in an international
environment
·
Competition and competitiveness
·
Industry requirements and
corporate capabilities
·
Challenges of transition
·
Structures and processes in a
global context
·
Building organisational capability
·
Beyond bureaucracy
·
International transfer of
knowledge
·
Leadership for the future
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A203
|
Name of the Module
Organisational Behaviour
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 1
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic. The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Psychology of the organisation
·
Types of organisations
·
Traditional organisational issues
·
Theory of leadership
·
Managing today
·
New organisational patterns
·
Organisational culture
·
The learning organisation
·
Management of diversity
·
Organisational change and
development
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A204
|
Name of the Module
Marketing
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 1
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Brand marketing
·
Establishing a brand
·
Reinforcing leadership positions
·
The problem of creativity
·
Tools for changing minds
·
Using PR for new brands
·
Relaunching “old” brands
·
Sales promotion and branding
·
Keeping the value of a brand
·
Caused related marketing
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A205
|
Name of the Module
International Markets
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 1
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Commodity markets
·
Tradition vs. future needs
·
Commodity strategies
·
Investigating alternatives
·
Trading commodities
·
Metals
·
Energy
·
Agriculturals
·
Stabilising the markets
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A206
|
Name of the Module
Accounting and Controlling
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 2
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Essences of financial accounting
·
The flow of business funds
·
Funds flow statements
·
Comparing balance sheets
·
The role of working capital
·
The importance of fixed assets
·
Interpretation of financial
statements
·
Ratio analysis
·
Using information
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A207
|
Name of the Module
Finance
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 2
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After having
successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
The corporate world
·
Small company realities
·
Enhancing creative thinking
·
Assessing a company’s potential
·
Entrepreneurial finance
·
Venture and growth financing
·
Venture capital industry
·
Critical financial issues
·
Financial strategy framework
·
Due diligence
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A208
|
Name of the Module
Logistics
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 2
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Supply and command –
historical aspects
·
Processes and structures
·
Transport, handling and storage
·
Procurement logistics
·
Selection of goods and suppliers
·
Shaping the supply chain
·
Production logistics
·
Logistics of distribution
·
Export and import
·
Transportation logistics
·
Strategic logistics
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A209
|
Name of the Module
Economic History
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 2
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
The laissez-faire system
·
Europe before World War I
·
The rise of the regulated market
system
·
Dirigism and central planning
·
Authoritarian-fascist regimes
·
Centrally planned economic systems
·
Mixed economy
·
The welfare state after World War
II
·
Looking into the times of
globalisation
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
Module number
A210
|
Name of the Module
Advanced Cultural and Educational Management
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 2
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
On the ethics of education
·
Morals, education and culture
·
The use of culture in education
·
Contest and competition
·
Gender aspects
·
Intercultural aspects
·
Transmission of culture
·
Development of a modern peace
culture
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A211
|
Name of the Module
Financial Analysis
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 3
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Investing and financing activities
·
Balance sheet and income statement
·
Sales revenue and accounts
receivable
·
Cost of goods sold and inventory
·
Inventory and accounts payable
·
Operating expenses
·
Importance of cash flows
·
Designing the profit
·
Taxation politics
·
Managing growth and decline
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A212
|
Name of the Module
Corporate Finance
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 3
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical background.
Based on the insights gained in the module the participants learn to prepare
strategic decisions and to design their implementation within the framework
of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Analysing the markets
·
Capital cost
·
Equity cost
·
Capital asset pricing
·
Methods of valuation
·
Stocks and bonds
·
Derivatives
·
Hedge funds
·
Mergers and acquisitions
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A213
|
Name of the Module
Mergers and Acquisitions
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 3
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
The M&A market
·
Developing M&A projects
·
Reasons for an M&A project
·
Co-ordinating different actors
·
Strategies for successful M&A
·
Assessing impacts and the outcome
·
Shaping the process of M&A
·
Redesigning structures and
processes
·
Redesigning the organisational
culture
·
The role of management consulting
·
M&A services – Aspects
and dimensions
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A214
|
Name of the Module
International Banking
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 3
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
The principle of financial
intermediation
·
Banks and financial intermediation
·
Impacts of the capital market
·
Trends in domestic banking
·
Trends in international banking
·
Retail banking
·
Wholesale banking
·
International banking
·
The banking market in trouble
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A215
|
Name of the Module
Financial Markets
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 3
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic. The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
On the investment portfolio
·
Collective investment
·
Investment policies and procedures
·
Management of funds
·
Benefits of mutual funds
·
Administration of funds
·
Marketing and distribution of
funds
·
Assessing the performance of funds
·
Regulating the financial markets
·
Growth and development of
financial markets
·
Future development of the
financial markets
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A216
|
Name of the Module
Market Research
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 3
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas within
the scope of the course topic. The students will have the skills to notice
attentively and to scrutinise the effects of administrative activities in the
international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Market research – the basis
of marketing
·
Designing of market research
·
Methods of market research
·
Qualitative and quantitative
research
·
Survey and questionnaire design
·
Data collection, analysis and
interpretation
·
Institutional aspects of market
research
·
Market research and ethics
·
Bringing the results into
marketing action
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A217
|
Name of the Module
Customer Marketing
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 3
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic. The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Definition of the own market
·
Definition of the own business
·
Development of brands
·
Maintaining the customer base
·
Planning professional advertising
·
Communication messages
·
Communication media
·
Evaluation of advertising measures
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A218
|
Name of the Module
Strategic Marketing
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 3
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic. The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
The marketing plan – a basic
issue
·
Target segment and customers
·
Analysis of current and projected
situation
·
Market opportunity analysis
·
Competitive analysis
·
Definition of products and
services
·
Sales and strategies
·
Planning the promotion activities
·
Implementing the marketing plan
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A219
|
Name of the Module
Intercultural Marketing
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 3
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic. The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Criteria of meaning
·
Cross-cultural validity
·
Cross-cultural reliability
·
Constructs of responsiveness
·
Ethnocentrism
·
Polycentrism
·
Geocentrism
·
Ethnic market research
·
Cultures as product endorsers
·
Brands across cultures
·
Dilemmas of distribution channels
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A220
|
Name of the Module
International Transport and Logistics
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 3
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic. The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Transport in the globalised world
·
Transport in the framework of
production
·
Increasing efficiency in transport
·
Transport an the environment
·
Functions of transport
·
Managing the supply chain
·
Problems of physical distribution
·
Warehousing and inventory
management
·
Transport aspects of logistics
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A221
|
Name of the Module
International Management Strategies
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 3
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic. The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Building commitment
·
Developing international managers
·
Managerial roles and tasks in the
global context
·
Managing transformation processes
·
Integrating the intercultural
frame
·
Conceptualising strategic
decisions
·
Implementing strategic decisions
·
Optimising strategic decisions
·
On ethics and business
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A222
|
Name of the Module
International Trade
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 3
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic. The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Institutional aspects of
international trade
·
Specifica of international trade
·
Import and export business
·
Time to market
·
Launching successful transactions
·
Making contacts
·
Negotiate contracts
·
Managing a sales force
·
Business and intercultural
behaviour
·
Completing successful transactions
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A213
|
Name of the Module
Mergers and Acquisitions
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 3
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic. The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
The M&A market
·
Developing M&A projects
·
Reasons for an M&A project
·
Co-ordinating different actors
·
Strategies for successful M&A
·
Assessing impacts and the outcome
·
Shaping the process of M&A
·
Redesigning structures and
processes
·
Redesigning the organisational
culture
·
The role of management consulting
·
M&A services – Aspects
and dimensions
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A220
|
Name of the Module
International
Transport and Logistics
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 3
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic. The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Transport in the globalised world
·
Transport in the framework of
production
·
Increasing efficiency in transport
·
Transport an the environment
·
Functions of transport
·
Managing the supply chain
·
Problems of physical distribution
·
Warehousing and inventory
management
·
Transport aspects of logistics
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A223
|
Name of the Module
Cultural Conflict Management
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 3
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic. The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical background.
Based on the insights gained in the module the participants learn to prepare
strategic decisions and to design their implementation within the framework
of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Developing awareness for conflicts
·
Thinking about who others are
·
Specifica of conflicts
·
Dimensions of cultural conflicts
·
Shaping satisfactorily relations
·
Bridging and managing differences
·
Maintaining the dialogue
·
Reflecting (inter-)cultural common
sense
·
Building emotional intelligence
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A224
|
Name of the Module
Relationship at Work
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 3
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic. The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Partnership at work
·
Behaviour in organisations
·
Management key responsibilities
·
Employee responsibilities
·
Shaping relationships with
professionals
·
Specifica of individual work
·
Group interaction
·
Staffing and motivation
·
Delegation and position design
·
Beyond job description content
·
Sustaining motivation towards
organisational targets
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A225
|
Name of the Module
Job Qualification and Carrer
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 3
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic. The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Insights to human resource
management
·
Problems of personnel selection
·
Performance management appraisal
·
Avoiding bureaucracy in personnel
management
·
Salary and fringe benefits as
motivators
·
Staff training and development
·
The successful training process
·
Stress – the awful factor
·
Minimising the cost of stress
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A226
|
Name of the Module
Crisis Personnel Management
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 3
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic. The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Becoming the manager you need to
be
·
Leadership vs. control
·
Creating an attractive work
environment
·
The art of hiring excellent people
·
Screening during the assessment
process
·
Incentives and compensation plans
·
Optimising the performance process
·
Dealing with dysfunctional
employees
·
Avoiding legal pitfalls
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A227
|
Name of the Module
Professional Negotiation
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 3
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic. The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Identifying value creation
potentials
·
Value creation by successful
negotiation
·
Instruments of negotiation
·
Improving the own position
·
Learning about the other side
·
Getting the other side to the
table
·
Shaping a win-win situation
·
Fairness criteria
·
Negotiation tactics
·
Closing the deal
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A223
|
Name of the Module
Cultural Conflict Management
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 3
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic. The students will have the skills to notice
attentively and to scrutinise the effects of administrative activities in the
international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Developing awareness for conflicts
·
Thinking about who others are
·
Specifica of conflicts
·
Dimensions of cultural conflicts
·
Shaping satisfactorily relations
·
Bridging and managing differences
·
Maintaining the dialogue
·
Reflecting (inter-)cultural common
sense
·
Building emotional intelligence
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A228
|
Name of the Module
Thesis Coaching
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 4
|
Credits: Workload
(in hrs.):
6 ECTS 180
Teaching and learning methods in hours:
Private
study: 180
|
Learning outcomes:
The
participants of the course are sensitised to coherences and problem areas
within the scope of the course topic. The students will have the skills to
notice attentively and to scrutinise the effects of administrative activities
in the international context. They are enabled to develop awareness and
responsibility as well alternative lines of action and prospects.
Knowledge
is transferred in the course both on a theoretical and a practical
background. Based on the insights gained in the module the participants learn
to prepare strategic decisions and to design their implementation within the
framework of operational sequences.
After
having successfully participated in the study course the students know the
theoretical conceptions and methodical approaches of the contents and are in
a position to evaluate them critically. In addition to expertise students
gain knowledge to develop suitable innovative concepts.
|
Contents:
·
Writing and revising
·
Creating a preliminary template
·
Recalling the purpose of the
thesis
·
Organisation of the ideas
·
Searching information actively
·
Reviewing of literature
·
Structuring the chapters
·
Using the material
·
Taking notes
·
Organising professional scientific
work
·
How to deal with advisers
·
Avoiding plagiarism
|
Prerequisites
/ previous knowledge: none
|
Assessment/exams
Type of exams:
Alternative
exam (assignments/case studies/course paper): 50 %
Written
exam (120 min) 50
%
Pre-conditions: none
|
|
|
|
|
Module number
A229
|
Name of the Module
Master Thesis
|
Lecturer(s)
Coaching team
|
Degree:
Master of
Business Administration (MBA)
Academic Course:
|
Semester: 4
|
Credits: Workload
(in hrs.):
24 ECTS 720
Teaching and learning methods in hours:
Project
work by oneself: 660
Preparation
of colloquium: 60
|
Learning outcomes:
The
students demonstrate that they are able to solve an economic problem with
scientific approach on their own. They dispose of the capacity to familiarise
oneself with the current subject area, to edit the state of affairs and the
results in an academic form, to document the work progress in the Master
thesis as well as to present and discuss the results in the context of a
scientific speech.
|
Contents:
·
Choice and fixing of a topic for the Master project (in agreement with
the coaches)
·
Preparation of the results / drawing-up of the Master thesis
·
Presentation of the most important aspects of the Master thesis
respectively the Master project
|
Prerequisites
/ previous knowledge: courses of
semester 1-3
|
Assessment/exams
Type of exams:
Master
thesis 70
%
Oral exam
(colloquium, 30 min) 30
%
Pre-conditions: none
|
|
|
|
|
