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Module number

A101

Name of the Module

Basics of Economy and Management

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 1

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Essential concepts

·       Types of economies

·       Methodological aspects

·       Demand

·       Supply

·       Structure of markets

·       Market models

·       Performance of firms

·       The structure of the firm

·       Business growth

·       Firms and markets

 

Prerequisites / previous knowledge: none

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

 

 

 

Module number

A102

Name of the Module

Advanced Management and Knowledge of Economy

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 1

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Economic framework

·       The enterprise and the market

·       Pricing in practice

·       Business investment

·       The firm and financial markets

·       Choice of the business location

·       Competition

·       Consumer protection

·       The firm and the public

·       Public legal and economic policies

·       The state as producer

 

Prerequisites / previous knowledge: none

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

 

 

Module number

A103

Name of the Module

General Business Communication

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 1

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Nature and scope of communication

·       Management roles

·       Types of communication

·       Principles of communication

·       Communication in the firm

·       Dsfunctionalities of communication

·       Effective communication

·       To learn listening

·       Improving communication

 

Prerequisites / previous knowledge: none

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

 

Module number

A104

Name of the Module

Business Correspondence

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 1

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Business writing

·       Commercial correspondence

·       Types of business documents

·       Business reports and proposals

·       Conferences and meetings

·       Group discussions

·       Team presentations

·       Briefings

·       Business behaviour

 

Prerequisites / previous knowledge: none

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

 

Module number

A105

Name of the Module

Corporate Communication

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 1

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Functions of corporate communication

·       Communication strategies

·       Intercultural communication

·       Principles of business ethics

·       Ethics in communication

·       The internet presentation

·       Advertising as an ethical issue

·       Aids for business communication

 

Prerequisites / previous knowledge: none

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

 

Module number

A106

Name of the Module

Business Organisation I – Economic Organisation

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 2

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Types of organisations

·       Functions of organisations

·       Organisations in the modern economy

·       Organisations in the public sector

·       Enterprises and profit

·       Ownership and control

·       Small and medium-sized firms

·       Strengths and weaknesses of management

·       Problems of the growths of organisations

·       Managing the growth

 

Prerequisites / previous knowledge: courses of semester 1

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

 

Module number

A107

Name of the Module

Business Organisation II – Economic Environment

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 2

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Production in the organisation

·       Production of goods and services

·       Production systems

·       Financing the organisation

·       The banking system

·       The capital markets

·       Financial appraisal

·       Investment and uncertainty

·       Financial management and taxation

·       Financing the public sector

 

Prerequisites / previous knowledge: courses of semester 1

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

 

Module number

A108

Name of the Module

Business Organisation III – Working Management

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 2

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Aspects of work and payment

·       The employer and the employee

·       Types of salaries

·       Management and labour

·       Purchasing contracts and organisation

·       Stock control

·       Marketing strategies and marketing-mix

·       Advertising and product promotion

·       Distribution channels and sales

·       Change in the business organisation

 

Prerequisites / previous knowledge: courses of semester 1

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

 

Module number

A109

Name of the Module

Personnel Management I – Building Leadership

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 2

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Leaders are built, not born

·       How people determine value

·       The ideal self

·       Changes of the self

·       Personal visions

·       Guiding principles

·       Leading with passion

·       Lifelong learning

·       The power of relationships

·       The role of mentors and coaches

 

Prerequisites / previous knowledge: courses of semester 1

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

 

Module number

A110

Name of the Module

Personnel Management II – Building Teamwork

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 2

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Management teamwork

·       The power of norms

·       Emotional Intelligence

·       Leadership competencies

·       Problems of leadership

·       Executive coaching

·       Self-managed teams

·       Team dissonances and conflicts

·       Action learning

·       Building an emotionally intelligent organisation

 

Prerequisites / previous knowledge: courses of semester 1

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

 

Module number

A111

Name of the Module

Business Economics I – Accounting and Finance

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 3

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       How figures count

·       Balance sheet

·       Profit and loss statement

·       Cash flow and profitability

·       Variable and fixes costs

·       Book value and market value

·       Working capital

·       Quick ratios

·       The annual report

·       Capital planning

·       Financial tools

·       Micro- and Macroeconomic environment

·       Advantages of information technology

 

Prerequisites / previous knowledge: courses of semester 2

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

Module number

A112

Name of the Module

Business Economics II – Manufacturing and Marketing

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 3

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       The manufacturing process

·       Quality management (TQM)

·       Research and development

·       Projects and changes

·       Marketing tools

·       Market segmentation

·       Product life cycle management

·       Distribution expertise

·       Innovation and strategic marketing

·       Global industrial challenges

 

Prerequisites / previous knowledge: courses of semester 2

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

 

Module number

A113

Name of the Module

Business Economics III – Financial Statements and Management Analysis

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 3

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Types of financial statements

·       Basics of management analysis

·       External financial reports

·       Management financial statements

·       Operating ratios and benchmarks

·       Evaluating business performance

·       Evaluating investment performance

·       Tools and methodological aspects

 

Prerequisites / previous knowledge: courses of semester 2

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

Module number

A114

Name of the Module

Business Economics IV – Evaluation of Business Performance

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 3

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Developing the budget

·       Beyond the break even – making profit

·       Managing the sales revenue

·       Sales Prices and cost implications

·       Handling the expenses

·       Prices and volumes – trade-offs

·       Costs and volumes – trade-offs

·       For survival – turning losses into profits

 

Prerequisites / previous knowledge: courses of semester 2

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

Module number

A115

Name of the Module

Business Economics V – Management Control

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 3

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Product mix and cost control

·       Manufacturing and sales control

·       Allocation strategies and problems

·       Budgeting and budget control

·       Guidelines for management reporting

·       Managing inefficiency

·       Determining capital investment returns

·       Discounting the future

 

Prerequisites / previous knowledge: courses of semester 2

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

 

Module number

A116

Name of the Module

Marketing I – Product and Price

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 4

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Competitive marketing concepts

·       Marketing-mix

·       Innovation and Technology Management

·       Designing the product

·       Branding strategies

·       Shaping the price

·       Pricing strategies

·       How to attract the customer

·       Conditions and services

 

Prerequisites / previous knowledge: courses of semester 3

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

Module number

A117

Name of the Module

Marketing II – Place and Promotion

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 4

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Distribution strategies

·       Distribution channels

·       Challenges of global logistics

·       Sales management

·       Designing the customers´ minds

·       Advertising and product promotion

·       Public relations

·       The role of the mass media

·       The (innovative) future of place and promotion 

 

Prerequisites / previous knowledge: courses of semester 3

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

Module number

A118

Name of the Module

Marketing III – Customers

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 4

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Specific marketing environments

·       Types of customers

·       Customers in the international context

·       Market research

·       Methodological approaches

·       Buying behaviour and influences

·       Ethical aspects of marketing

·       Ecological aspects of marketing

 

Prerequisites / previous knowledge: courses of semester 3

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

 

Module number

A119

Name of the Module

Business Planning I – Business Plan

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 4

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       A plan, why? – the genesis of a dilemma

·       Business failures as a consequence

·       Types of business plans

·       General strategies and tactics

·       Business plan elements

·       Goals and targets

·       The planning process

·       Important planning issues

·       Function-specific issues

·       Response options

 

Prerequisites / previous knowledge: courses of semester 3

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

 

Module number

A120

Name of the Module

Business Planning II – Business Tactics

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 4

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Defining tactics

·       Objectives of action plans

·       Major issues and resolution approaches

·       Implementation of the business plan

·       Possibilities of taking actions

·       Business planning in the small company

·       Business planning in the corporation

·       Sample business plans

 

Prerequisites / previous knowledge: courses of semester 3

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

 

Module number

A121

Name of the Module

Planning and Projecting I – Project Preparation

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 5

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Project Management

·       The organisational context

·       Defining a project

·       The role of the project manager

·       Building an effective project team

·       Teamwork on the project

·       Training of the skills

·       Maintaining a project team

·       Overviewing the project plans

·       Failures and how to resolve them

 

Prerequisites / previous knowledge: courses of semester 4

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

 

Module number

A122

Name of the Module

Planning and Projecting II – Project Performance

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 5

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Identifying the project costs

·       How to deal with risks and uncertainties?

·       Project interfaces

·       Communication issues on projects

·       Control of project execution

·       Documentation of projects

·       Successful conclusion of the project

·       Identification of further projects

 

Prerequisites / previous knowledge: courses of semester 4

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

 

Module number

A123

Name of the Module

Managing Performance I – Setting Goals

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 5

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Managing the goal setting process

·       The problem on focussing on the future

·       Implications of defining goals

·       Achieving realistic goals

·       Giving and receiving feedback

·       Acknowledging and rewarding success

·       Exploration of problem areas

·       Performance review discussions

·       Development of future action plans

 

Prerequisites / previous knowledge: courses of semester 4

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

 

Module number

A124

Name of the Module

Managing Performance II – Coaching Assignments

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 5

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Coaching – unknown so far?

·       Benefits of a coaching process

·       The framework of coaching

·       Coaching instruments

·       Recognising individual performance

·       Recognising team performance

·       Maintaining skills

·       Extending personal knowledge

 

Prerequisites / previous knowledge: courses of semester 4

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

 

Module number

A125

Name of the Module

Cultural and Educational Management

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 5

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Leadership and Management

·       Organisational culture

·       Visions, missions and policies

·       Cultural change – impossible?

·       Management of human resources

·       Empowerment of employees

·       Women as leaders

·       Gender and diversity issues

·       The intercultural context

·       Building new relationships

 

Prerequisites / previous knowledge: courses of semester 4

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

 

 

Module number

A126

Name of the Module

Thesis Coaching

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 6

 

Credits:           Workload (in hrs.):

6 ECTS                       180

 

Teaching and learning methods in hours:

Private study:  180

 

Learning outcomes:

The participants of the course are sensitised to coherences and problem areas within the scope of the course topic. The students will have the skills to notice attentively and to scrutinise the effects of business activities in the international context. They are enabled to develop awareness and responsibility as well alternative lines of action and prospects.

 

Knowledge is transferred in the course both on a theoretical and a practical background. Based on the insights gained in the module the participants learn to prepare strategic decisions in entreprises and to design their implementation within the framework of operational sequences.

 

Contents:

 

·       Bachelor thesis preparation

·       Preliminary thinking

·       Suggestions for getting started

·       Discovering possibilities

·       Designing of a proposal

·       Mapping texts

·       The connection of reading and writing

·       The operative working process

·       Finishing a thesis

·       How to present a bachelor thesis?

 

Prerequisites / previous knowledge: courses of semester 1-5

 

Assessment/exams

Type of exams:

Alternative exam (assignments/case studies/course paper): 50 %

Written exam (120 min)                                                                    50 % 

 

Pre-conditions: none

 

 

 

 

 

Module number

A127

Name of the Module

Bachelor Thesis

Lecturer(s)

Coaching team

 

Degree:

Bachelor of Arts (BA)

 

Academic Course:

Business Administration

 

Semester: 6

 

Credits:           Workload (in hrs.):

24 ECTS         720

 

Teaching and learning methods in hours:

Project work by oneself:                     660

Preparation of colloquium:    60

 

Learning outcomes:

The students demonstrate that they are able to solve an economic problem with scientific approach on their own. They dispose of the capacity to familiarize oneself with the current subject area, to edit the state of affairs and the results in an academic form, to document the work progress in the Bachelor thesis as well as to present and discuss the results in the context of a scientific speech.

 

Contents:

 

·       Choice and fixing of a topic for the Bachelor project (in agreement with the coaches)

·       Preparation of the results / drawing-up of the Bachelor thesis

·       Presentation of the most important aspects of the Bachelor thesis respectively the Bachelor project

 

Prerequisites / previous knowledge: courses of semester 1-5

 

Assessment/exams

Type of exams:

Bachelor thesis                                                                                 70 %

Oral exam (colloquium, 30 min)                                                       30 % 

 

Pre-conditions: none